What would your reaction likely have been? Maybe "why is he wearing pink when it's not October? Once that question is in your head, that would be the perfect time to tell the story of Williams and his family and to tell people where they can go to learn more about the cause he supports. Do it when the lights are on. When the entire football world is tuned in for a single game.
When it's unique and different and not the product of a month-long league-sponsored marketing ploy that puts a bunch of money in the league's pockets. Instead, the league denied Williams that opportunity. I, for one, finished watching the week one matchup and was left only wondering why Williams' hair was dyed red instead of learning about his family history and his admirable efforts in support of the fight against breast cancer. On Wednesday, Steelers defensive end Cameron Heyward was fined for a violation of Section 4, Article 8 referenced above.
Heyward's explanation on Twitter says it all:. Got fined for honoring my Dad who bravely fought cancer on my eye black. Nevergiveup CancerSucks pic. Heyward's father is Craig Heyward, whose nickname was "Ironhead". Craig Heyward played running back in the NFL from to before being diagnosed with bone cancer. Eventually, he died of cancer in , and Cameron chose to honor him in Monday's game. This not a political statement or an attempt to market an endorsement by wearing cleats with a certain multi-colored candy on them.
This is a man honoring his late father. Oh, and there's this - Heyward has been writing the words "Iron" and "Head" on his eye black for a long time. The photo at the head of this article was taken during a game last December in Atlanta click here for a blown-up version where you can clearly see the writing. Clearly, it seems that the NFL didn't take notice of it until this week; but now that they have, they're bringing the hammer down without so much as talking to Heyward about what his message meant.
In some ways, even fining this at all is hypocritical of the NFL. According to the report, teams will even be able to highlight more than one type of cancer per season. To find out they are really following through with this, it makes me feel like the players are gaining more of a voice. Fantasy 16h ago. Though total numbers of deaths are nearly even, pancreatic cancer is a far more deadly disease. Pancreatic-cancer research came in No. It should instead commit to deeper, meaningful investment—including research—on behalf of all cancer patients.
All Rights Reserved. Skip to Main Content Skip to Search. News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content and other products and services. Keep in mind that the NFL is actually listed as a non-profit organization.
You'd like to think they would be more generous with their donations. Berger said on their grade scale of 0 to , the NFL would get a 0; Charity Navigator considers charities that give 75 cents on the dollar as excellent, and charities that give under 25 cents on the dollar as bad. But is it 5 percent? In the Business Insider article, Gaines said that the NFL reached out to him multiple times, once to clarify that the league doesn't profit from the sale of breast cancer awareness merchandise and that any funds not going directly to charity cover the administrative costs of the program.
If it is 5 percent, that percentage is actually not inconsistent with what other major corporations donate to select charities through consumer purchases, according to Charity Watch president Daniel Borochoff. Perhaps the most infamous example of a breast cancer partnership was in , when KFC unveiled a pink breast cancer awareness bucket of fried chicken, which was roundly lampooned for being detrimental to women's health since obesity is a major cause of breast cancer.
Before the tie-in was discontinued, the amount KFC donated per six-piece bucket was 5 percent. A Crucial Catch is listed as being "focused on the importance of annual screenings, especially for women who are 40 and older," and there is a list of 17 markets -- all with NFL teams in them -- where money from the American Cancer Society's "Community Health Advocates National Grants for Empowerment" CHANGE program helps to provide screenings to women.
That money goes to providing free mammograms to women, who can sign up at the corresponding health center associated with A Crucial Catch. In order to get a free mammogram, a woman must be within a certain zip code of the place providing it.
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