Gotta love the irony of reading this article on my phone and seeing the uxmovement logo centered at the top of the page. The screen shots in the article are clearly not a mobile device though, so I wonder if logo placement plays as big a role on a mobile device, ie: smartphone, as it does in a desktop browser given the limited horizontal real estate on a mobile device in portrait mode? The effects of logo alignment on mobile are not as salient due to the lack of horizontal space.
Left and center aligned logos are both as effective because the difference in pixel spacing is negligible. Right alignment may be a different story. Great article, but you seem to have missed out an important factor — context. It all depends on the type of website and how well the brand is known. As a regular reader of the Guardian website, when I visit the site I am entering the name of the brand into my address bar.
Therefore brand recall is irrelevant. You could even argue that the placement of the Guardian logo is better on the right for the type of website that it is.
As a user, I go to the site to see various types of news and the logo gets out of the way of me navigating the various types of news articles. Good article as a whole, but I do think context,existing brand recognition and the type of website are important factors.
Your New York Times example is of their header on their homepage. I personally like the centered logo on some sites. It has a nice symmetrical feel to it. I have centered the logo on a few sites, never had a complaint about usability. It seems like your objections are largely based on your opinions and experiences.
Agreeing with the study would denounce his past actions. Denying it would justify his past actions. Enjoyed the piece, gonna take a look around at some more stuff you have on here… Good luck. Something that comes up a lot in sports logo design is forward movement or the illusion of it.
Forward movement can be shown in different ways because direction is relative. There is clearly a forward direction. An eagle with its neck and head stretched forward would not be flying backward. More importantly, logos will often need to show forward movement when applied to opposite sides of an object, and this is where the illusion of direction really comes into play. Typical right-facing NFL helmet renderings.
That rightward-facing orientation for NFL helmet illustrations has been the standard look for decades, going back to the days of single-bar facemasks.
Ah, but why do the helmets face to the right in the first place? At first I defaulted to my usual thought about our cultural comfort with things that flow from left to right. If they showed the helmets facing to the left, it would look like the Steelers helmet was blank. Wondering why the Steelers have the logo on only one side? Look here. So is the Steelers' unique mono-logoed helmet the reason so many NFL logos face to the right and, in turn, the reason so many people email me each NFL season?
Moreover, if the Steelers had chosen to put the logo on the other side of their helmet, would NFL helmet depictions routinely face to the left, and would most NFL logos also face to the left as a result?
Special thanks to the invaluable SportsLogos. If you haven't already seen these articles, give them a shot. I think it would make more sense to make commenting available to anyone with a Facebook account. Thanks for your patience while we work out the growing pains with this new platform. Paul Lukas has been writing about uniforms for over 20 years. Want to learn about his Uni Watch Membership Program , check out his Uni Watch merchandise , or just ask him a question?
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