Who owns balance bar

Sign In. Your account is empty. Our Story What balance is all about. Our Mission To salute your determination to lead an active, well-rounded life by providing deliciously wholesome, on-the-go nutrition for lasting energy.

Sign Up. Get Perks. Balance Bar Company experienced a fast growth ever since the product was introduced to mainstream stores. In the years since the nutrition bar has been introduced to the market, it has obtained a significant base of followers, which was the reason why the company held an appeal for Brynwood Partners.

With this, the company takes pride in being able to provide consumers with a snack bar that offers balanced nutrition. Today, the nutrition bars are offered in a number of varieties that consumers can choose from. He teamed up in with New Hampshire businessman Matt Freese to form a company selling BioZone bars and other products using multilevel marketing.

Sears in June published his book The Zone about his controversial nutritional concepts. By the following June Sears's book had sold over , hardcover copies, gone through 32 printings, and enjoyed 12 weeks on the New York Times bestseller list.

About the same time, other authors published books advocating high levels of protein, including Protein Power by physicians Michael R. Eades and Mary Dan Eades and also a revised edition of Dr. Atkins Diet Revolution.

In Bio Foods, marketer of Balance Bar products, named James Wolfe as its new chief executive officer, and two years later he became president. With many years in the food and beverage industry, Wolfe led Bio Foods as it introduced new products and expanded its distribution and marketing methods.

It also changed packaging of its Balance Bars. In addition, in Bio Foods signed its first national natural foods distributor and by the following year had in place a number of nationwide natural foods brokers and distributors. In and the firm diversified its distribution by selling its products in grocery, convenience, drug, sports, club, and mass merchandising outlets. In the company increased its Balance Bar flavors from seven to ten and also introduced a new product called Balance Drink Mix in five flavors in canister and single-serving options.

When the last episode of the popular TV sitcom Seinfeld aired, the company was prepared to capitalize on the marketing opportunity, reportedly spending almost ten percent of its ad budget at the time for a commercial designed to gain national prominence for its namesake brand.

The company in September added another product for consumers, again based on the formula. Balance Bar Company in March introduced four flavors of a new nutritional beverage called Total Balance. Fortified with 22 vitamins and minerals, Total Balance was available in 9. In June the firm introduced its trademarked Balance Outdoor line of nutritional bars available in four flavors.

A press release stated the Balance Outdoor Crunchy Peanut Bar had '50 percent more protein and 40 percent less sugar than the leading competitor,' the PowerBar Performance Peanut Butter flavored bar. As part of the firm's introduction of Balance Outdoor Bars, it also announced a partnership with American Forests in which sales of the new bar would help support the Global ReLeaf campaign to plant trees in the USA.

The athletes won more races than any other team. With the introduction of several new products and expanded distribution outlets, Balance Bar's sales increased rapidly. The firm gained about 40 percent of its sales from natural foods distributors and retailers, and customers in the United States accounted for about 98 percent of its sales. For example, they found that in Honey Peanut Balance Bar was the best-selling bar in grocery stores, and in the firm's products gained the number one market share in mass merchandising outlets.

The firm's growth was accompanied by various legal challenges.